Education

How to Use Social Media to Increase Your Value // Michael Janda with Julian Rotondo // Michael and Julian discuss the ways in which social media affects a potential client’s perception of your market value. Many designers focus on building a social media following with the hope that new clients will find them. It is valuable and worth your time to build a social media audience to increase the perception of your market value. Pick a platform. Start sharing. Build a real audience with real engagement. DON’T BUY FOLLOWERS!

Continue Reading

WHY DIRECT MESSAGES ARE IMPORTANT IN SOCIAL MEDIA // Michael Janda and Dot Lung discuss the importance of using direct messages to engage with your audience in social media. The social media algorithms favor interaction, including interactions inside of direct messages. The time you spend directly interacting with people in direct messages will reflect in your engagement outside of direct messages. Dialog leads to trust. Trust leads to sales. 2020 is the year of conversation marketing. Get ready!

Continue Reading

HOW TO BECOME NICHE FAMOUS // Michael Janda and Dot Lung discuss how to become niche famous. There are riches in the niches! By targeting a specific audience and serving them with a specific set of services, your business can find great success. To become “niche famous” you must make the pond small enough for you to be known as the big fish. After you conquer the small pond, move on to bigger ponds and expand your brand and client base.

Continue Reading

HOW DOES AUTHENTICITY ATTRACT DREAM CLIENTS // Michael Janda and Dot Lung discuss the importance of being authentic in your social media presence. You are trying to build a community of like minded people. If you don’t share your mind, you will never find your people.

Continue Reading

Working as an International Designer // Michael Janda and Lubos Volkov // Lubos is a talented designer in the Czech Republic and a successful freelance UX designer working with clients all over the world. In this video Michael and Lubos discuss the importance of building relationships with clients, communication strategies, and project management.

Continue Reading

Dealing with Imposter Syndrome // Michael Janda with Elizé Todd. – Michael Janda and Elize Todd discuss imposter syndrome and how to get over it! The truth is that everyone feels some imposter syndrome. The world is filled with people who are just trying to figure it out, you, me, and everyone else too. – Elizé is a UX design strategist, educator, and YouTuber. She specializes in working with startups and small businesses, from design strategy to hiring and mentoring.

Continue Reading

How to Stand Out as a Junior Designer // Michael Janda and Elize Todd discuss techniques that can help you stand out as a junior designer. Be sure to look outside of what you offer as a designer and production artist. Search for ways to add value to the business you are working for. – – Elizé is a UX design strategist, educator, and YouTuber. She specializes in working with startups and small businesses, from design strategy to hiring and mentoring.

Continue Reading

How to Hire a UX Designer // Michael Janda and Elize Todd discuss strategies to help you hire a UX designer, or any employee, for that matter. Be sure to clearly define your needs. Michael recommends creating a specific list of tasks and abilities you are searching for, and then using that list to guide your interview questions. – Elizé is a UX design strategist, educator, and YouTuber. She specializes in working with startups and small businesses, from design strategy to hiring and mentoring.

Continue Reading