

Niching is a frequent dilemma for so many business owners. How do you choose a niche? How deep should you go? What if your niche doesn’t work? How do I start saying “no” to clients outside my niche? All of these questions seem to regularly hit my inbox. Niching is…
“I need some help coming up with my price list.” I’ve been asked this question several times over the past couple months. Every time I am asked, I cringe just a bit. Rate cards, price lists, and packages are not the path to growing a successful, high profit creative business….
Walking through the aisles of your local supermarket, you will find plenty of products with odd number prices: a gallon of milk for $2.99, a loaf of fresh baked bread for $3.99, or perhaps a small bag of chips for $1.99. For decades, products have been priced this way based…
“We decided to go with another agency,” once again we weren’t selected for the project. “Ahhhhhhhhhhh!!! We thought we had the project in the bag. Why were we not chosen?” Every freelance designer or agency owner has been there, and probably more than once. The reality is that, as the…
Hello Team! Hope you had a great week! This week I’m sending you a few thoughts on a questions I’ve receive several times. Hourly vs. fixed bid pricing. Hope you get some good nuggets below!
Hello Team! Hope you all had an amazing week! Mine was great! I’ve received a lot of great feedback on my past couple newsletters and I plan to keep bringing you unique and valuable content to help your creative business…every…single…week. Thanks for subscribing! This week I am addressing a question…