Category

Education

Handling Trade Requests

When a Client Wants to Pay with Trade, Michael Janda and Cassi Nicole. // How to handle a client who wants to pay with a trade of services. // Clients offer to trade all kinds of crazy things for design services. I once had a client offer my agency a freezer full of beefalo meat in lieu of some of their payment. In this video we discuss some things to consider when a client offers a trade deal. Most importantly, YOU are in control of your business. YOU dictate the terms, not your client.

Continue Reading

Focus on Your Strengths

Focus on Your Strengths, Michael Janda and Cassi Nicole. // It seems we breed self-judgement, comparison, and insecurity right from the first day in design school. “Ok, everybody put your designs on the wall for the rest of the class to see and critique. Now, go out into the world and talk confidently about your work to your clients!” (It seems a little counterintuitive when you think of it that way.

– –

Highly self-aware of every talent we lack, we take our trained insecurity with us after graduation and continue to judge ourselves against the strengths of our coworkers and international design heroes. This leads to discouragement and sometimes questioning whether there is a future for us at all in this crazy industry.

– –

One of the best ways to combat this, is to stop focusing on your weaknesses and start focusing on your strengths. Of course, you should be working on your weaknesses and improving every day, however, when you find yourself in a pattern of negative self-talk and comparison, start looking at what you are really good. Where have you improved? What do you do well? What do you do better than your design hero? Focus on your strengths and flip the coin on discouragement.

Continue Reading

Your Business is a We

Your Business is a We // Referring to your business as “we” can help your clients start seeing you in a bigger light. Many clients feel like they can order freelancers around since it is just a single person and in their perception “not a real business.” By referring to yourself as “we” you can begin to change your client’s perception of your business. And the truth is, no freelancer is completely independent. There are always other people involved in a business. This video is an excerpt from a coaching call with Jade Warrington, a super talented freelance designer based in London.

Continue Reading

How Do You Ask a Client for Feedback

How do you ask for client feedback? // Michael Janda and Jacob Cass discuss proven methods for asking for client feedback. Always present the work. Train your client on what types of feedback are most valuable before you show them the work. Make sure there is one mouthpiece for the client. This person should consolidate all client feedback. Make sure you that the decision makers are involved early.

Continue Reading

3 Reasons a Graphic Designer Should Get a Masters Degree and 6 Reasons They Should Not

Recently, I engaged in a message board debate about the need to earn a Masters Degree as a graphic designer. Valid arguments were voiced on both sides of the coin. The message board debate was started by a recently graduated Bachelors Degree design student who wondered if she should continue her education and secure a Masters Degree.

I preface this article by saying “no education is wasted.” In fact, your level of education will have a direct impact your success as a graphic designer (or any career field). However, the word “education” in 2013 does not mean the same thing that it meant in 1983. In today’s world, “education” is not necessarily measured by how many tassels someone has hanging from their flat, black hat. Continue Reading