The Motherland of Value with Michael Janda and Cassi Nicole // Clients often come to a creative person to help solve an assumed problem in their business. They want a new website, more sales, a new brand. But is that their real problem? Every designer’s goal should be to grow into a consultant role, as opposed to an order-taker. A consultant helps the client see and understand the problems in their business, and then provides strategies and tactics to help the client solve them.
Your client is trying to hire you to solve X problem but is that their REAL problem? Is that their only problem? Building your ability to see the REAL problems of a business, and create a plan to solve them, is how you can dramatically increase the value you provide to your clients…and consequently increase the amount of money you can charge for your services. Want to make more money? Learn to see and solve the big problems of a business.