Social Media

How to Improve Your Videos on Instagram

HOW TO IMPROVE YOUR VIDEOS ON INSTAGRAM // Michael Janda and Diana Briceño discuss improve your videos on instagram. First of all, don’t be afraid to just use your phone. You don’t need fancy equipment to get started. Create a loose script…just a few bullet points to help you structure your thoughts. And finally, just start! Grab your smartphone. Flip the camera. And film yourself. No more delays. Video is the now and future of social media. Time for you to get on board.

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How to Handle Client Objections

HOW TO HANDLE CLIENT OBJECTIONS // Michael Janda and Mario Quezada share their thoughts on how to handle client objections, rejections, and feedback. Don’t take your clients feedback at face value. Ask questions. Be sure you understand what they are really saying. And don’t let your clients get away with blanket statements like, “I don’t like any of these.” Talk about specifics and help them articulate the exact things they like and don’t like about a design.

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How to Use Social Media to Increase Your Value

How to Use Social Media to Increase Your Value // Michael Janda with Julian Rotondo // Michael and Julian discuss the ways in which social media affects a potential client’s perception of your market value. Many designers focus on building a social media following with the hope that new clients will find them. It is valuable and worth your time to build a social media audience to increase the perception of your market value. Pick a platform. Start sharing. Build a real audience with real engagement. DON’T BUY FOLLOWERS!

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Why Direct Messages are Important in Social Media

WHY DIRECT MESSAGES ARE IMPORTANT IN SOCIAL MEDIA // Michael Janda and Dot Lung discuss the importance of using direct messages to engage with your audience in social media. The social media algorithms favor interaction, including interactions inside of direct messages. The time you spend directly interacting with people in direct messages will reflect in your engagement outside of direct messages. Dialog leads to trust. Trust leads to sales. 2020 is the year of conversation marketing. Get ready!

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