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Building Your Business Through Relationships

Michael Janda with Julian Rotondo talk about their experiences growing their design businesses through building real relationships with their clients. People do business with people they trust. In order for a client to trust you, they need to know you and have a deeper relationship. It is time to stop being afraid to get out from behind your computer and to go and meet with your current clients face to face…then get involved in networking groups and start building new client relationships.

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How to Succeed as a Remote Designer

How to Succeed as a Remote Designer

Michael Janda and Elize Todd discuss techniques that can help you succeed as a remote designer including: organizing your workweek in advance, setting a daily work schedule, using a Slack channel for clients, and the importance of video conferencing. Your clients must see you as an extension of their team. Work to build real relationships with them through onsite meetings and video conferencing.

Elizé is a UX design strategist, educator, and YouTuber. She specializes in working with startups and small businesses, from design strategy to hiring and mentoring.

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You Need a Portfolio Clause

You Need a Portfolio Clause // Michael Janda and Arcui Usoara discuss how you need a clause in the terms and conditions of your proposal/contract that says something along the lines of, “The designer retains the right to use the work product in their portfolio, website, social media channels, and other related materials for marketing purposes.”

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How to Transition from Logo Design to Brand Strategy

How to Transition from Logo Design to Brand Strategy // Michael Janda and Jacob Cass discuss the ways that a designer can transition from logo design to brand strategy. This service offering will position you away from the Fiverr designers of the world and allow you to increase your value to your clients and the amount of money you can charge them to work with you.

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Run Business in 3 Month Increments

Run Business in 3-Month Increments // Businesses are run in 3-month increments. Any long term contracts should have a 3-month reassessment clause. When you look at your financials, you should consider things with a 3-month window. When you hire someone, you should consider it a 90 day trial. This video is a clip from a recent coaching call I had with my friend, the super talented designer, Jade Warrington based in London.

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Will a Robot Take Your Design Job?

Will Robots Take Your Design Job? Michael Janda and Cassi Nicole // Low cost design solutions, pre-made templates, downloadable themes, Wix, Squarespace, oh my! There are a lot of ways for clients to solve their design needs for cheap. To combat this, there are two options for designers to retain validity in the future. First, they can master these low cost services and off low cost solutions to their clients by leveraging the quick to create, pre-made solutions. Or second, and my preferred choice, designers can look to expand their services to solve bigger client problems including brand strategy, marketing strategy, and business strategy. By building strategic expertise beyond just the design, you create a scenario where you are no longer an apples to apples comparison with a lower cost solution.

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