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HOW TO BECOME NICHE FAMOUS // Michael Janda and Dot Lung discuss how to become niche famous. There are riches in the niches! By targeting a specific audience and serving them with a specific set of services, your business can find great success. To become “niche famous” you must make the pond small enough for you to be known as the big fish. After you conquer the small pond, move on to bigger ponds and expand your brand and client base.

Michael Janda

I am Michael Janda, an executive level creative leader with more than 25 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world including Disney, Google, Fox, ABC and NBC. I create books, courses, workshops, lectures and other training materials to help creative entrepreneurs run successful businesses.