WHY DIRECT MESSAGES ARE IMPORTANT IN SOCIAL MEDIA // Michael Janda and Dot Lung discuss the importance of using direct messages to engage with your audience in social media. The social media algorithms favor interaction, including interactions inside of direct messages. The time you spend directly interacting with people in direct messages will reflect in your engagement outside of direct messages. Dialog leads to trust. Trust leads to sales. 2020 is the year of conversation marketing. Get ready!