Managing a Creative Business: Course Description

I grew my agency from solo-freelancer to a full-time staff of 20 creatives. In 2015, I sold my agency and continued to act as a partner of our combined agency where we had a staff of 70+. I understand all phases of agency growth and the strategies to manage your creative business at each phase. This course delivers fundamental business principles that will help you manage your business profitably and stress free! (Well, at least with as little stress as possible in the creative industry.) I will give you the tools you need to understand your business from financial management to expanding your team size. You will learn how to track the right data and use that data to make smart business decisions. I attained financial freedom by the age of 40. This course delivers the strategies I used to achieve that dream.

Included in this course:

• 5+ hours of video lesson with in-depth and actionable instruction
• 23 lessons
• 10 downloadable resources
• Downloadable spreadsheets that empower you to track the right data points for your business and teach how to understand them
• Financial management instruction to teach how to understand your finances, when and how to reinvest into the future of your business, organize your banking, invoice and collect money from clients, and manage your cashflow
• Actionable advice how to grow your creative business including when and how to hire, when and how to fire or lay people off
• Downloadable employment offer letter and employment agreement templates
• Downloadable termination and layoff letter templates
• Actionable guidance about how and when to expand into studio space and grow your agency

Business Systems:

• Revenue vs. Expense
• Proposal Tracker System
• Sales Effort Tracker
• Invoice Scheduler
• New Worry Date Calculator

Worksheets:

• Business Insights

Templates:

• Employee Offer Letter
• Employment Agreement
• Employee Termination Letter
• Employee Layoff Letter

Meet Your Instructor, Michael Janda