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Michael Janda with Julian Rotondo discuss strategies to help you build leverage with your clients. Julian describes an innovative approach to selling brand strategy by offering to discount the brand strategy from an identity design project. This video is a “must watch” – “food for thought” for any freelance designer or agency.

Michael Janda

I am Michael Janda, an executive level creative leader with more than 25 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world including Disney, Google, Fox, ABC and NBC. I create books, courses, workshops, lectures and other training materials to help creative entrepreneurs run successful businesses.