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I always loved making friends with other agency owners in my city. Anytime I would meet one at a networking event, I would set up a lunch to “talk shop.” It was an easy ask and an easy “yes” for them. After all, we were both part of an exclusive…
I always loved making friends with other agency owners in my city. Anytime I would meet one at a networking event, I would set up a lunch to “talk shop.” It was an easy ask and an easy “yes” for them. After all, we were both part of an exclusive…
I’ve been at this for a long time, the business and marketing game. At this point in my career, it is rare that I see something that blows me away. I’m not saying, “I know it all,” but I sure have seen a lot of great marketing and business tactics…
A potential new client finally dropped into your inbox. You’ve wanted this client for so long and they are finally here with an RFP. It is almost impossible to believe it! You haven’t wanted anything this bad since you first crushed on Sally during hormone-raging, junior high years. The Qualifying…
You tried every tactic in the book to extract your client’s budget. “How much do you want to spend on this?” “Are you wanting a high-end solution or a low-end solution?” “An Audi R8 and a Chevy Malibu will both get you from point A to point B. Which of…
“Too many cooks in the kitchen” can lead to traumatic projects. You’ve probably been there. The client greenlights the project. Everyone is thrilled to get started. In fact, they are so thrilled it seems the entire company wants to have input on the direction and deliverables. You might have seen…
We’ve all been there: a client approaches us with a project, and in their mind, it is going to change the world. Unfortunately, their “world-changing” idea is attached to a budget that is too small to accomplish their vision. You want to politely tell them they are unrealistic and need…
The Client Won’t Reply – Email This The project was going smoothly, and then, all of a sudden, a day goes by with no response. One quiet day turns into two, then five, then two weeks, and no response to your check-ins. If you work in the creative industry long…
The 10 Minute Project Update Email That Will Spare You (and Your Client) Emotional Agony Transitioning out of the day to day operations of my agency was a scary step. What will the clients think? How I will make sure they are confident that my team is on top of…
The Project Is Ending and the Client Wants More Changes – Help! You’ve been working on a project and the client keeps asking for more and more changes. They have exceeded the number of rounds you included in your agreement and you need to push back and start charging more for…