How to Make Your Price Seem Small – Price Anchoring Scripts Price anchoring refers to the tendency people have to use the first price presented to make subsequent judgments about the size of other prices. In the example below you see three cars advertised. The Audi is $48,99, the Buick…
You’re super excited to kick off a new project with an awesome client! As you begin to dig into the work, you quickly realize that the client’s brand and business need more help than you originally thought. Maybe you didn’t do a sufficiently thorough job in your discovery meeting or…
Let’s get one thing straight, you are not a pixel monkey. The sooner you break the habit of pushing pixels around like a well trained chimpanzee and begin offering strategic insights that can move the needle of your client’s business, the better. This is the key to unlocking bigger budgets…
This week I decided to tackle how “Trying to sell $10,000 logos might kill your business.” This topic comes as a response to those of you who have heard a favorite thought leader tell you that you are not charging enough and you need to dramatically increase your prices… 10x……
We’ve all been there. You sit with a potential client, review the scope and arrive at the critical point where pricing is discussed. You use all the advice you’ve received about price anchoring, price bracketing, showing the return on investment you’ve delivered for other clients, and yet, your client comes…
When it comes to the dilemma of aligning with your cheap clients on a more realistic rate for your freelance design services, the problem is just that: alignment. If you have a cheap client you are struggling to get up to your rates, it’s because they don’t understand the value…
