How to Make Your Price Seem Small – Price Anchoring Scripts Price anchoring refers to the tendency people have to use the first price presented to make subsequent judgments about the size of other prices. In the example below you see three cars advertised. The Audi is $48,99, the Buick…
The Client Won’t Reply – Email This The project was going smoothly, and then, all of a sudden, a day goes by with no response. One quiet day turns into two, then five, then two weeks, and no response to your check-ins. If you work in the creative industry long…
The 10 Minute Project Update Email That Will Spare You (and Your Client) Emotional Agony Transitioning out of the day to day operations of my agency was a scary step. What will the clients think? How I will make sure they are confident that my team is on top of…
The Project Is Ending and the Client Wants More Changes – Help! You’ve been working on a project and the client keeps asking for more and more changes. They have exceeded the number of rounds you included in your agreement and you need to push back and start charging more for…
Agency outsource work can be extremely lucrative. I know an agency that built their entire business on agency outsource work, mostly to the mega agencies. Large agencies frequently outsource to freelancers for overflow work and to fulfill a specific expertise they may not have with their in-house team. If you’re…
As entrepreneurs we wear a lot of hats. You have to be a business strategists, a CFO, an operations manager, a customer service guru, a sales wizard and, lest we not forget, you also have to know how to produce the thing your business creates. It can be a lot…
“Kudos to you! Looks like you were in the right place at the right time.” I’ve been told this before and I’m not gonna lie, it kind of stung a little. I thought to myself but didn’t say, “Right place, right time? What about the 80-hour workweeks at the start…
Social media marketing is THE BEST way for freelancers and agency owners to reach potential clients anywhere in the world. Seriously! Think about it! How amazing is this? Let’s say you live in Bangalore, India and you want to do design and marketing work for pizza restaurants based in New…
Are you using each of these steps to build a smooth operating creative business? In which areas do you need improvement? Marketing Define your target customer, how you will solve their problems and determine where to find them. Create a brand that will resonate with the target customers and differentiate…
Sometime last year, I shared an Instagram post about “what to do when a client ghosts you (i.e. doesn’t reply to your messages or phone calls). One person posted a comment on that post to the effect, “If they ghost me, I just block their number and block them on…
“Everyone Has a Book Inside Them” – Have You Started Writing Yours? I decided I was going to write a book in 2000. The idea struck me in 2008. The book was published in 2013. Here is the story… 2000: The Decision Early in my career, I heard the phrase, “Everyone…
Your very first interaction with a potential client should be a general conversation to qualify the opportunity. Is the project a good fit for you? Are you a good fit for the project? If you deem the opportunity as viable, the next step in your sales process should be a…
