I know I talk a lot about pricing and profitability. It really is something I am passionate about. After all, you’re running a business and if you aren’t generating a sizable profit, then what is the point? There is a “usually” less traumatic life to be had working for someone…
Last year was a “hit and miss” year for me on content sharing. I had some moments of active sharing on Instagram and I increased my content volume on YouTube a bit. However, other than my newsletter, I wasn’t super consistent in any platforms. I plan to change that in…
Branding your business is an ongoing, never-ending, always-changing endeavor that should keep you asking yourself, “What should I do next?” In preparation for a recent Instagram Live conversation, I asked myself just that. What should I be doing to improve my brand positioning, reach, and retention? The answer to that…
Some go swimmingly. Some are total disasters. When things go smoothly, we often think, “Check me out! I’m a total rock star!” When a project goes awry, we tend to point fingers at the client and say things like, “They don’t know what they are doing” or “This client is…
What is a “pitch meeting?” For the sake of this article, let’s agree that a “pitch meeting” is a formal opportunity for you to sit in front of a potential client, to have a meaningful conversation about their business challenges and then position yourself as a solution to the problems…
In order to close a sale, you must convince the client that you are the best choice to fulfill their needs, to solve their problem. Let’s breakdown how this should be done. Research: Once you have a lead for a new opportunity, start with some preliminary research. Ideally you should…
I know I’ve mentioned this in a variety of content, but when I started freelancing my contracts didn’t just SUCK, they were NON-EXISTENT! I would literally just give my client a single page PDF with a list of “things” I would do for them next to a price. It was…
1. Don’t Panic The creative business workload will ebb and flow. Sometimes you’ll be slammed and sometimes the crickets will chirp. Know that for every time you are buried in work there will be a time in the future you will have a lighter load, and vice versa. They tend…
