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Get More Sales With This New Year’s Resolution

During my 15-year agency run, I was mostly a passive salesperson, far too passive. I built great relationships, and the work would come, but in fear of ever coming across as “a salesy scumbag,” I made the error of being far less bold than I could have been. In fact, I suspect my clients expected more boldness than I delivered and were likely surprised when I didn’t sell harder.

I could have added a lot more questions like these to my sales toolbox:

  • Do you have any projects we could work on this month?
  • I have a few ideas for your marketing. Could we set up a call?
  • I saw one of your competitors doing something interesting in their marketing. Could we have a quick call, and I can show you what they’re doing?
  • Here is an interesting marketing trend happening. We could help you incorporate that into your business.

In hindsight, I wish I had done a lot more of these things rather than just “hoping” for projects to come our way. (Although I am grateful they seemed to always come.)

Most creatives I know struggle with the same “sales passivity challenge” I did. Let’s change that this year in your business, and let’s start now. Below, you will find a quick script for you to send to all past clients.

Send This Script to Clients You’ve Worked With In the Past

“Hey _________________! Happy new year! I hope you enjoyed the holidays, and this email finds you doing well.

We are preparing for a big year ahead, and we really loved working with you last year. Thank you for the projects and opportunities. I’m emailing you now to get back on your radar for this year and ask if you have any needs we could help with.

Do you have anything coming up?

We would love to continue to work together throughout this year and help generate tangible results for your business.

I look forward to hearing back from you.

Happy New Year,


This is NOT too salesy; it is JUST RIGHT salesy. It is OK for you to get back on their radar and to tell them that is the reason for your reaching out.

One of the great things about this approach is that whether they reply to you or not, you just got back on their radar by dropping into their inbox! And even if you only hear back from one of the 20 people you send it to, that potential revenue alone should be reason enough to send the message.

It is a new year! Time to up your sales boldness level.

Michael Janda

I am Michael Janda, an executive level creative leader with more than 25 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world including Disney, Google, Fox, ABC and NBC. I create books, courses, workshops, lectures and other training materials to help creative entrepreneurs run successful businesses.