Sometimes I feel like my content exists to refute questionable advice you might find elsewhere. This article may be one of those cases. Some design advice floating around recommends that you submit just ONE logo option for your client. (This could also apply to any design deliverable: one brochure design,…
If you haven’t been there yet, you will be. You’ve gone through the full design process and just when you think you are heading for final approval of the final, final, final version of the design, the client says, “Actually, we don’t really like how this turned out. We want…
You are rockstar agency for Acme Bank, your local financial institution. Word gets around and now a competing local bank reaches out to you. They want you to do for their bank what you did for Acme Bank. You are left wondering, “Can I work for both banks? Isn’t that…
Proposals take freelancers and creative agency owners time to create, no doubt about it. Sure, you can speed up the process by repurposing past proposals and using templates, but most often a proposal requires time to explore and craft custom ideas. Since time is required to craft a custom proposal,…
You worked hard to get your proposal “just right” for this amazing opportunity. The presentation to the client could not have gone better and they gave you the formal, “We’ll get back to you soon.” Now what? What is my follow-up strategy? How much follow-up makes me look professional? And…
I frequently find myself buying things because of the awesome packaging. I often buy Truvia brand Stevia because the Truvia packaging is so great (in comparison to the “generic” options). I love Apple’s product packaging so much that I can’t bring myself to throw away the boxes (I have a…
You’ve been charging a client an hourly rate for several years. You love them. They love you. But you just can’t keep the lower rate anymore. The only problem is that they are a significant percentage of your business and you don’t want to risk losing them. What should you…
We’ve probably all had the situation where the client doesn’t like any of the designs. It sucks when it happens and they are entitled to their opinion. I’ve shared content about this in the past and I have more planned for the future. But that isn’t what this article is…
