Have you been thinking about starting a freelance career? Maybe even wanting to build a creative agency? You only get one life…so go for it! But before you jump in head first, get the following things in place. Step 01: Get Good at the Services You’ll Offer Go to school…
Busy. Busy. Busy. You are so busy and you are not sure how to get out of it. I was there about a year into freelancing. I was so busy that I barely had time to breathe. My stress was at maximum. My time was at minimum. My big problem…
Everyone starts the project with good intentions. You’re excited for some income infusion into your business. Your client is excited to finally get started on the project they hope yields big returns for their business. “Let’s do this,” you all think! A few weeks later, reality sets in. You’ve been…
Buy Low and Sell High? I started investing in the stock market pretty heavily 19 years ago. In the early days I tried to “time the market” which consists of trying to “buy low” and “sell high.” Well, I quickly learned that it is better to “buy good companies and…
Understanding the Target Audience is Marketing 101 Who are we trying to reach? What messages will reach them? What visual design will resonate with them? What action do we want them to take? As designers, we’ve all heard these questions and consideration of them should be part of our standard…
Life as a creative entrepreneur can be rewarding, invigorating, life-changing, and downright terrifying! Do you ever wonder: Will I ever land another project? Will my money last? Will this bad project ever end? Why does this client seem to hate me so much? Why am I so afraid to hire…
Last year was a “hit and miss” year for me on content sharing. I had some moments of active sharing on Instagram and I increased my content volume on YouTube a bit. However, other than my newsletter, I wasn’t super consistent in any platforms. I plan to change that in…
Branding your business is an ongoing, never-ending, always-changing endeavor that should keep you asking yourself, “What should I do next?” In preparation for a recent Instagram Live conversation, I asked myself just that. What should I be doing to improve my brand positioning, reach, and retention? The answer to that…
