1. Don’t Panic The creative business workload will ebb and flow. Sometimes you’ll be slammed and sometimes the crickets will chirp. Know that for every time you are buried in work there will be a time in the future you will have a lighter load, and vice versa. They tend…
After I sold my agency in 2015, I stayed working for the acquiring agency for a couple years during my buyout timeline. We were doing close to eight figures per year with a wide variety of client engagements; lots of fixed bid, tons of revenue from dedicated resources, retainers, maintenance…
After a couple years of running my agency I started to find myself not enjoying the end of the year. Actually, I kinda started to hate it. When this started to happen, I couldn’t really pinpoint why I wasn’t feeling too “festive” during the holiday season, but I clearly see…
What Should You Do if the Potential Client Really Won’t Get On a Call? I’m always pushing creatives to skip the emails and get on phone calls or in meetings with potential clients. The more face to face interaction you have with a potential client, the better. Gotta build that…
Is it time to increase your prices? The short answer, for almost every creative entrepreneur in the world, is “yes.” Most creatives are dramatically undercharging for their services based on both market value and the value they create for their clients. Most creatives are charging less than their clients are…
