Process First, Then Pricing with Michael Janda and Arcui Usoara // If a client intends to lowball you on pricing, take some time to walk them through your process. By helping them understand your process, it sells them on working with you and allows you to charge higher prices. Talk…
It seems that every designer wants to land bigger and better clients. The dream of working for some of the world’s marquee brands has a lot of allure. In this video, Michael Janda and Lubos Volkov discuss each of their route to working with A-list clients like Disney, Google, Fiat,…
Michael Janda with Julian Rotondo talk about their experiences growing their design businesses through building real relationships with their clients. People do business with people they trust. In order for a client to trust you, they need to know you and have a deeper relationship. It is time to stop…
How to Scale a Creative Team // Michael Janda with Tom Ross discuss how to scale a creative team including delegation mindset and structural considerations. Michael shares how the 80/20 rule applies to team structure and employer expectations.
Michael Janda and Tom Ross (CEO of Design Cuts) discuss the importance of being “human” in your social media marketing. It isn’t about the big number, it is about building genuine connections, one on one, with your audience to have a dramatic impact on engagement.
Thoughts on Value Pricing // Value pricing is a great model for the right types of clients. In this video, G’day Frank and Michael Janda discuss alternative ways to value price (based on actual results) and one of the pitfalls of the value based pricing methodology.
How to Succeed as a Remote Designer Michael Janda and Elize Todd discuss techniques that can help you succeed as a remote designer including: organizing your workweek in advance, setting a daily work schedule, using a Slack channel for clients, and the importance of video conferencing. Your clients must see…
You Need a Portfolio Clause // Michael Janda and Arcui Usoara discuss how you need a clause in the terms and conditions of your proposal/contract that says something along the lines of, “The designer retains the right to use the work product in their portfolio, website, social media channels, and…
How to Transition from Logo Design to Brand Strategy // Michael Janda and Jacob Cass discuss the ways that a designer can transition from logo design to brand strategy. This service offering will position you away from the Fiverr designers of the world and allow you to increase your value…
The Marriage Between Design and Marketing // Michael Janda and Tom Ross discuss how marketing and design contribute to one another and how combining the two disciplines can dramatically improve the reach of your business.
