What is a “pitch meeting?” For the sake of this article, let’s agree that a “pitch meeting” is a formal opportunity for you to sit in front of a potential client, to have a meaningful conversation about their business challenges and then position yourself as a solution to the problems…
During my 15+ year agency run from 2002 until the start of 2018, I watched the internet “grow up” first hand. In the early years of my entrepreneurial journey we did a ton of simple promotional micro-sites for a wide variety of clients, mostly Hollywood stuff. I’m not gonna lie,…
This week I decided to tackle how “Trying to sell $10,000 logos might kill your business.” This topic comes as a response to those of you who have heard a favorite thought leader tell you that you are not charging enough and you need to dramatically increase your prices… 10x……
During my 15 year agency run, I rebranded the company four times. If you’re reading this, perhaps you are exploring thoughts of a rebrand, but you’re a bit nervous about a potential downturn in work. Will the clients remember me? Will my SEO plummet? Will my workload decline? Will it…
How to Improve Your Confidence With Clients in 6 Simple Steps Clients are your bread and butter, the lifeblood of any business. If you feel nervous or unsure when you are with your clients, they will struggle to trust you. If they don’t trust you, they won’t buy from you….
You landed the pitch meeting! Excitement fills the air! Now, all you have to do is close the deal, easy peasy. Getting the potential client to say “yes” to working with you requires more than just showing them your fancy portfolio and talking about your Photoshop wizardy. It requires getting…
What Should You Do if the Potential Client Really Won’t Get On a Call? I’m always pushing creatives to skip the emails and get on phone calls or in meetings with potential clients. The more face to face interaction you have with a potential client, the better. Gotta build that…
When it comes to the dilemma of aligning with your cheap clients on a more realistic rate for your freelance design services, the problem is just that: alignment. If you have a cheap client you are struggling to get up to your rates, it’s because they don’t understand the value…
