An active social media strategy is not for every entrepreneur. Some people struggle with natural introversion. Other business owners lack the available time necessary for social media to be effective for their business (no doubt, it can be a black hole time suck). And others are not quite sure where…
You’ve been charging a client an hourly rate for several years. You love them. They love you. But you just can’t keep the lower rate anymore. The only problem is that they are a significant percentage of your business and you don’t want to risk losing them. What should you…
Almost every creative entrepreneur faces the same challenge. How can we create consistent, projectable, recurring revenue? Most freelancers and agency owners operate project by project. When project load is heavy it is a time to feast! When project load is light it is a time for famine. Let’s look at…
Niching is a frequent dilemma for so many business owners. How do you choose a niche? How deep should you go? What if your niche doesn’t work? How do I start saying “no” to clients outside my niche? All of these questions seem to regularly hit my inbox. Niching is…
