Warner Bros. was preparing to launch Friends: The One With All the Trivia, a PlayStation-exclusive video game based on the hit TV series. The goal was to build awareness, energize the fanbase, and drive direct sales of the game—not with a standard ad campaign, but with something more immersive and interactive.
UX/UI Design
Development
Programming
Agency Owner (Riser)
Executive Creative Director
Designer
Warner Bros.
2005
Our team concepted and developed a promotional website that offered fans a way to prove just how well they knew the show. At the center of the experience was a daily trivia question, refreshed every 24 hours, encouraging repeat visits and sustained engagement. Each question was pulled from deep show lore, designed to reward superfans and spark friendly competition. To enrich the experience, the site also featured:
Everything was wrapped in a design system that stayed true to the look and feel of the Friends universe—bright, clean, character-driven, and instantly familiar.
The site was built with a custom trivia engine that tracked daily questions and performance, integrated seamlessly with Warner Bros.’ newsletter system, and supported high volumes of returning users. Design and UX choices were optimized for simplicity and stickiness—encouraging fans to come back often and share the site with others.
The Friends trivia site delivered exactly what Warner Bros. needed—an engaging, interactive experience that kept fans coming back and moved them closer to purchase. By tapping into nostalgia and creating a habit-forming content loop, the site turned casual browsers into active participants and helped convert long-time fans into buyers. The campaign wasn’t just memorable—it was measurable.
This wasn’t just a promotional site—it was a digital playground for fans. By tapping into nostalgia, rewarding loyalty, and creating a daily habit, the site transformed passive interest into active engagement and ultimately boosted sales. It reminded fans why they loved Friends in the first place—and gave them a new way to interact with it.
