All Posts By

Michael Janda

Bad Logos and Good Branding

Bad Logos & Good Branding. Michael Janda and G’day Frank // Branding takes time and distribution. There is evidence that anything can be effectively branded over time. Take a look at Goodle’s original logo…which they used for many years, effectively building a multi-hundred billion dollar company. The visual brand matters, but circulation of that brand matters even more.

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Your Business is a We

Your Business is a We // Referring to your business as “we” can help your clients start seeing you in a bigger light. Many clients feel like they can order freelancers around since it is just a single person and in their perception “not a real business.” By referring to yourself as “we” you can begin to change your client’s perception of your business. And the truth is, no freelancer is completely independent. There are always other people involved in a business. This video is an excerpt from a coaching call with Jade Warrington, a super talented freelance designer based in London.

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How Do You Ask a Client for Feedback

How do you ask for client feedback? // Michael Janda and Jacob Cass discuss proven methods for asking for client feedback. Always present the work. Train your client on what types of feedback are most valuable before you show them the work. Make sure there is one mouthpiece for the client. This person should consolidate all client feedback. Make sure you that the decision makers are involved early.

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