During my 15 year agency run, I rebranded the company four times. If you’re reading this, perhaps you are exploring thoughts of a rebrand, but you’re a bit nervous about a potential downturn in work. Will the clients remember me? Will my SEO plummet? Will my workload decline? Will it…
How to Improve Your Confidence With Clients in 6 Simple Steps Clients are your bread and butter, the lifeblood of any business. If you feel nervous or unsure when you are with your clients, they will struggle to trust you. If they don’t trust you, they won’t buy from you….
We’ve all been there. You sit with a potential client, review the scope and arrive at the critical point where pricing is discussed. You use all the advice you’ve received about price anchoring, price bracketing, showing the return on investment you’ve delivered for other clients, and yet, your client comes…
I once saw a thought leader say something to the effect, “There are no bad clients, just bad project managers.” What a load of hogwash! I have had first hand experience with bad clients and if you haven’t had that “pleasure” yet, just watch a few business documentaries (check out…
Though we all hope we will never have to experience it, it’s inevitable that freelancers, designers, agency owners, and other creatives will eventually have a client that will be late on payment or won’t pay for their project at all. That is one of the downsides of the industry, bad…
You landed the pitch meeting! Excitement fills the air! Now, all you have to do is close the deal, easy peasy. Getting the potential client to say “yes” to working with you requires more than just showing them your fancy portfolio and talking about your Photoshop wizardy. It requires getting…
What Should You Do if the Potential Client Really Won’t Get On a Call? I’m always pushing creatives to skip the emails and get on phone calls or in meetings with potential clients. The more face to face interaction you have with a potential client, the better. Gotta build that…
When it comes to the dilemma of aligning with your cheap clients on a more realistic rate for your freelance design services, the problem is just that: alignment. If you have a cheap client you are struggling to get up to your rates, it’s because they don’t understand the value…
You had a few meetings to scope the project with your new client. The meetings were productive. The client was excited. Everything seemed to be in order and you won the project. Peeling Back the Onion of Creative Crap Following another productive meeting with the client, this time to kickoff…
I’ve seen some advice that a creative entrepreneur should ALWAYS require first payment to be made PRIOR to starting a project. While I understand the positive intention behind this advice, I don’t agree that it should be a required policy for your business. Here are few things to consider when…
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