This week I decided to tackle how “Trying to sell $10,000 logos might kill your business.” This topic comes as a response to those of you who have heard a favorite thought leader tell you that you are not charging enough and you need to dramatically increase your prices… 10x……
During my 15 year agency run, I rebranded the company four times. If you’re reading this, perhaps you are exploring thoughts of a rebrand, but you’re a bit nervous about a potential downturn in work. Will the clients remember me? Will my SEO plummet? Will my workload decline? Will it…
It is no surprise that there are some concerns about short term economic health of the world. The stock markets are down. Energy costs are soaring. Inflation rates are the highest in decades. And the news media loves to tell you about it 24/7 because it will capture your clicks,…
You are rockstar agency for Acme Bank, your local financial institution. Word gets around and now a competing local bank reaches out to you. They want you to do for their bank what you did for Acme Bank. You are left wondering, “Can I work for both banks? Isn’t that…
If you’ve followed a significant volume of my content, you’ve undoubtedly heard me mention the book, The E-Myth Revisited, by Michael Gerber. I read this book around year 2 or 3 of growing my creative agency and it had a profound impact on me. In fact, I can probably say…
You’ve been charging a client an hourly rate for several years. You love them. They love you. But you just can’t keep the lower rate anymore. The only problem is that they are a significant percentage of your business and you don’t want to risk losing them. What should you…
Almost every creative entrepreneur faces the same challenge. How can we create consistent, projectable, recurring revenue? Most freelancers and agency owners operate project by project. When project load is heavy it is a time to feast! When project load is light it is a time for famine. Let’s look at…
You made it to the finish line! This epic year, 2020, is nearing an end. It has been a year filled with challenges; loss of jobs, struggling mental health, and for many the unfortunate loss loved ones. No doubt this year will be historic and a critical moment for your…
