HOW TO BECOME NICHE FAMOUS // Michael Janda and Dot Lung discuss how to become niche famous. There are riches in the niches! By targeting a specific audience and serving them with a specific set of services, your business can find great success. To become “niche famous” you must make the pond small enough for you to be known as the big fish. After you conquer the small pond, move on to bigger ponds and expand your brand and client base.