How to Use Social Media to Increase Your Value // Michael Janda with Julian Rotondo // Michael and Julian discuss the ways in which social media affects a potential client’s perception of your market value. Many designers focus on building a social media following with the hope that new clients will find them. It is valuable and worth your time to build a social media audience to increase the perception of your market value. Pick a platform. Start sharing. Build a real audience with real engagement. DON’T BUY FOLLOWERS!