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Over the past couple months both Tom Ross and Michael Janda have been sharing their thoughts and strategies on Instagram about niching in your business. In this video clip they both discuss their perspective and approach to finding a niche for your business and how it affects your marketing.

Michael Janda

I am Michael Janda, an executive level creative leader with more than 25 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world including Disney, Google, Fox, ABC and NBC. I create books, courses, workshops, lectures and other training materials to help creative entrepreneurs run successful businesses.