Skip to main content

Social media marketing is THE BEST way for freelancers and agency owners to reach potential clients anywhere in the world. Seriously! Think about it! How amazing is this?

Let’s say you live in Bangalore, India and you want to do design and marketing work for pizza restaurants based in New York City. Well that dream is not only possible, it is actually feasible!

Build a website showing how you can help pizza restaurants succeed with their marketing. Choose a social media channel and start sharing content that will help pizza restaurants succeed. Join the “Pizza Industry Community” for free on LinkedIn (6,750 members) or the “Pizza Marketing” group (5,128 members) and start building relationships with people in the pizza industry. Do this effectively and it won’t take long before you start finding some opportunities to work with pizza clients.

If you think about this scenario, it is a downright miracle that this is even possible!

Now you might be thinking, “Ok, great, but which social media channel is the best one? Which one should I join?” Let’s explore that question and talk about how to make it succeed for your business.

1. Any Social Media Platform Can Be Successful

Almost any of the platforms can be successful for your business because you don’t need 100,000 clients, you need ten. Ten clients who average $800 per month with your business and you will have a six figure revenue stream.

Can you find ten new clients per year on Instagram each year? Yep.

Would it be possible to find ten new clients each year using Dribbble as your primary social media channel? Yep.

LinkedIn? Facebook? YouTube? Yep. Yep. Yep.

The answer to all of these questions is a resounding, “Yep, finding ten new clients using Facebook as my social media channel seems totally doable!”

2. Pick a Social Media Platform and Go All In

In order to make it work, you’ll need to do it right and go all in. What does “all in” mean? It means use the platform to its fullest capacity. For most channels that means daily effort (5-7 times per week). Post something every day. Reply to your comments. Reply to your direct messages. Use all the features the platform has to offer.

3. You Should Be Hyper-targeted in Social Media Marketing

Like it or not, the social media platforms have A TON of data on their users. Their algorithms know where to find the conspiracy theory, zombie-apocalypse preppers who are looking to buy gas masks. Could you build a successful business selling survivalist products to this microcosm of humanity? Probably.

Don’t be afraid to define a tight niche. You can find them on social media.

4. How to Make Social Media Marketing Work

In order for social media marketing to work, you need to define a few critical things:

  • Who is your target customer?
  • What problems do that have in their business?
  • What services do you offer to solve their problems?

Once you define clear answers to those questions you are ready to start making content. Give away free content that helps solve your potential customer’s problems. The free content will attract potential clients and you will migrate a portion of them to your paid services.

5. Don’t Wait for Clients to Find You

You will find opportunities faster if you going looking for potential clients instead of hoping they find you. In addition to sharing content on your channel, go to other social media channels where your target clients spend time. For example, find a popular zombie-apocalypse, prepper Instagram account. Become active on that account by commenting on their posts and building relationships with people who follow the content.

Michael Janda

I am Michael Janda, an executive level creative leader with more than 25 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world including Disney, Google, Fox, ABC and NBC. I create books, courses, workshops, lectures and other training materials to help creative entrepreneurs run successful businesses.