Understanding the Target Audience is Marketing 101 Who are we trying to reach? What messages will reach them? What visual design will resonate with them? What action do we want them to take? As designers, we’ve all heard these questions and consideration of them should be part of our standard…
In the mind of some people “selling” is a bad word. I’ve seen content shared that says things like “don’t sell, serve.” Good advice, for sure, because serving someone leads to a trusting relationship and a trusting relationship can lead to a sale. But guess what? It is ok to…
Life as a creative entrepreneur can be rewarding, invigorating, life-changing, and downright terrifying! Do you ever wonder: Will I ever land another project? Will my money last? Will this bad project ever end? Why does this client seem to hate me so much? Why am I so afraid to hire…
I know I talk a lot about pricing and profitability. It really is something I am passionate about. After all, you’re running a business and if you aren’t generating a sizable profit, then what is the point? There is a “usually” less traumatic life to be had working for someone…
Last year was a “hit and miss” year for me on content sharing. I had some moments of active sharing on Instagram and I increased my content volume on YouTube a bit. However, other than my newsletter, I wasn’t super consistent in any platforms. I plan to change that in…
Branding your business is an ongoing, never-ending, always-changing endeavor that should keep you asking yourself, “What should I do next?” In preparation for a recent Instagram Live conversation, I asked myself just that. What should I be doing to improve my brand positioning, reach, and retention? The answer to that…
Some go swimmingly. Some are total disasters. When things go smoothly, we often think, “Check me out! I’m a total rock star!” When a project goes awry, we tend to point fingers at the client and say things like, “They don’t know what they are doing” or “This client is…
What is a “pitch meeting?” For the sake of this article, let’s agree that a “pitch meeting” is a formal opportunity for you to sit in front of a potential client, to have a meaningful conversation about their business challenges and then position yourself as a solution to the problems…
