Agency outsource work can be extremely lucrative. I know an agency that built their entire business on agency outsource work, mostly to the mega agencies. Large agencies frequently outsource to freelancers for overflow work and to fulfill a specific expertise they may not have with their in-house team. If you’re…
“Kudos to you! Looks like you were in the right place at the right time.” I’ve been told this before and I’m not gonna lie, it kind of stung a little. I thought to myself but didn’t say, “Right place, right time? What about the 80-hour workweeks at the start…
Are you using each of these steps to build a smooth operating creative business? In which areas do you need improvement? Marketing Define your target customer, how you will solve their problems and determine where to find them. Create a brand that will resonate with the target customers and differentiate…
Busy. Busy. Busy. You are so busy and you are not sure how to get out of it. I was there about a year into freelancing. I was so busy that I barely had time to breathe. My stress was at maximum. My time was at minimum. My big problem…
“Nobody knows their numbers,” I said to my wife after, yet another, coaching session with a creative entrepreneur. Truly, I’m amazed at how many entrepreneurs (not just creatives) there are out there who have no clue of the data of their business. Truth be told, I didn’t have a very…
Life as a creative entrepreneur can be rewarding, invigorating, life-changing, and downright terrifying! Do you ever wonder: Will I ever land another project? Will my money last? Will this bad project ever end? Why does this client seem to hate me so much? Why am I so afraid to hire…
I know I talk a lot about pricing and profitability. It really is something I am passionate about. After all, you’re running a business and if you aren’t generating a sizable profit, then what is the point? There is a “usually” less traumatic life to be had working for someone…
Some go swimmingly. Some are total disasters. When things go smoothly, we often think, “Check me out! I’m a total rock star!” When a project goes awry, we tend to point fingers at the client and say things like, “They don’t know what they are doing” or “This client is…
In order to close a sale, you must convince the client that you are the best choice to fulfill their needs, to solve their problem. Let’s breakdown how this should be done. Research: Once you have a lead for a new opportunity, start with some preliminary research. Ideally you should…
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