After a couple years of running my agency I started to find myself not enjoying the end of the year. Actually, I kinda started to hate it. When this started to happen, I couldn’t really pinpoint why I wasn’t feeling too “festive” during the holiday season, but I clearly see…
What Should You Do if the Potential Client Really Won’t Get On a Call? I’m always pushing creatives to skip the emails and get on phone calls or in meetings with potential clients. The more face to face interaction you have with a potential client, the better. Gotta build that…
Is it time to increase your prices? The short answer, for almost every creative entrepreneur in the world, is “yes.” Most creatives are dramatically undercharging for their services based on both market value and the value they create for their clients. Most creatives are charging less than their clients are…
With inflation soaring and recession rumors proliferating from every “news” source, I have had several people ask me, “I want to start freelancing full-time, but if there is a recession coming, I feel like I need to stay in my job to keep my paycheck coming. What should I do?”…
If there is one thing I could teach you to dramatically improve the success of your creative business, it would be ALWAYS present your proposals. I have been a broken record on this topic in tons of different pieces of content. I’m sure you’ve heard it from me before. I’m…
If you’ve followed a significant volume of my content, you’ve undoubtedly heard me mention the book, The E-Myth Revisited, by Michael Gerber. I read this book around year 2 or 3 of growing my creative agency and it had a profound impact on me. In fact, I can probably say…
Proposals take freelancers and creative agency owners time to create, no doubt about it. Sure, you can speed up the process by repurposing past proposals and using templates, but most often a proposal requires time to explore and craft custom ideas. Since time is required to craft a custom proposal,…
You check your email in the morning and, BOOM, there is a message from a potential client sitting in your inbox. You don’t know them. They don’t know you. But somehow they found you like the needle in a haystack of other creative vendors. It is always exciting when a…
