Those of you who follow my content, have read my pricing book, or taken my course, will be familiar with my pricing methodology. In very brief summary, I recommend pricing your creative work based on three variables: Production Cost (i.e. How much does it cost you to produce the work?) Market Value (i.e....
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"I need some help coming up with my price list." I’ve been asked this question several times over the past couple months. Every time I am asked, I cringe just a bit. Rate cards, price lists, and packages are not the path to growing a successful, high profit creative business....
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Walking through the aisles of your local supermarket, you will find plenty of products with odd number prices: a gallon of milk for $2.99, a loaf of fresh baked bread for $3.99, or perhaps a small bag of chips for $1.99. For decades, products have been priced this way based...
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When I started freelancing, way back in 2002, I charged some clients hourly when they should have been fixed bid. And vice versa, some clients in hourly engagements were given a fixed price. Well, I learned my lesson over time and the truth is that every project that can be...
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