In the mind of some people “selling” is a bad word. I’ve seen content shared that says things like “don’t sell, serve.” Good advice, for sure, because serving someone leads to a trusting relationship and a trusting relationship can lead to a sale. But guess what? It is ok to…
I know I talk a lot about pricing and profitability. It really is something I am passionate about. After all, you’re running a business and if you aren’t generating a sizable profit, then what is the point? There is a “usually” less traumatic life to be had working for someone…
Last year was a “hit and miss” year for me on content sharing. I had some moments of active sharing on Instagram and I increased my content volume on YouTube a bit. However, other than my newsletter, I wasn’t super consistent in any platforms. I plan to change that in…
Branding your business is an ongoing, never-ending, always-changing endeavor that should keep you asking yourself, “What should I do next?” In preparation for a recent Instagram Live conversation, I asked myself just that. What should I be doing to improve my brand positioning, reach, and retention? The answer to that…
What is a “pitch meeting?” For the sake of this article, let’s agree that a “pitch meeting” is a formal opportunity for you to sit in front of a potential client, to have a meaningful conversation about their business challenges and then position yourself as a solution to the problems…
During my 15+ year agency run from 2002 until the start of 2018, I watched the internet “grow up” first hand. In the early years of my entrepreneurial journey we did a ton of simple promotional micro-sites for a wide variety of clients, mostly Hollywood stuff. I’m not gonna lie,…
This week I decided to tackle how “Trying to sell $10,000 logos might kill your business.” This topic comes as a response to those of you who have heard a favorite thought leader tell you that you are not charging enough and you need to dramatically increase your prices… 10x……
During my 15 year agency run, I rebranded the company four times. If you’re reading this, perhaps you are exploring thoughts of a rebrand, but you’re a bit nervous about a potential downturn in work. Will the clients remember me? Will my SEO plummet? Will my workload decline? Will it…
