You check your email in the morning and, BOOM, there is a message from a potential client sitting in your inbox. You don’t know them. They don’t know you. But somehow they found you like the needle in a haystack of other creative vendors. It is always exciting when a…
You worked hard to get your proposal “just right” for this amazing opportunity. The presentation to the client could not have gone better and they gave you the formal, “We’ll get back to you soon.” Now what? What is my follow-up strategy? How much follow-up makes me look professional? And…
It is easy to get frustrated when a potential client asks for a meeting to discuss a project and in that meeting they start fishing for your solid gold ideas to solve their problem. You, being helpful like you are, offer up strategies for their challenges, free of charge in…
I frequently find myself buying things because of the awesome packaging. I often buy Truvia brand Stevia because the Truvia packaging is so great (in comparison to the “generic” options). I love Apple’s product packaging so much that I can’t bring myself to throw away the boxes (I have a…
An active social media strategy is not for every entrepreneur. Some people struggle with natural introversion. Other business owners lack the available time necessary for social media to be effective for their business (no doubt, it can be a black hole time suck). And others are not quite sure where…
You’ve been charging a client an hourly rate for several years. You love them. They love you. But you just can’t keep the lower rate anymore. The only problem is that they are a significant percentage of your business and you don’t want to risk losing them. What should you…
Almost every creative entrepreneur faces the same challenge. How can we create consistent, projectable, recurring revenue? Most freelancers and agency owners operate project by project. When project load is heavy it is a time to feast! When project load is light it is a time for famine. Let’s look at…
Niching is a frequent dilemma for so many business owners. How do you choose a niche? How deep should you go? What if your niche doesn’t work? How do I start saying “no” to clients outside my niche? All of these questions seem to regularly hit my inbox. Niching is…
