The Project Is Ending and the Client Wants More Changes – Help! You’ve been working on a project and the client keeps asking for more and more changes. They have exceeded the number of rounds you included in your agreement and you need to push back and start charging more for…
Agency outsource work can be extremely lucrative. I know an agency that built their entire business on agency outsource work, mostly to the mega agencies. Large agencies frequently outsource to freelancers for overflow work and to fulfill a specific expertise they may not have with their in-house team. If you’re…
As entrepreneurs we wear a lot of hats. You have to be a business strategists, a CFO, an operations manager, a customer service guru, a sales wizard and, lest we not forget, you also have to know how to produce the thing your business creates. It can be a lot…
“Kudos to you! Looks like you were in the right place at the right time.” I’ve been told this before and I’m not gonna lie, it kind of stung a little. I thought to myself but didn’t say, “Right place, right time? What about the 80-hour workweeks at the start…
Social media marketing is THE BEST way for freelancers and agency owners to reach potential clients anywhere in the world. Seriously! Think about it! How amazing is this? Let’s say you live in Bangalore, India and you want to do design and marketing work for pizza restaurants based in New…
Are you using each of these steps to build a smooth operating creative business? In which areas do you need improvement? Marketing Define your target customer, how you will solve their problems and determine where to find them. Create a brand that will resonate with the target customers and differentiate…
Sometime last year, I shared an Instagram post about “what to do when a client ghosts you (i.e. doesn’t reply to your messages or phone calls). One person posted a comment on that post to the effect, “If they ghost me, I just block their number and block them on…
“Everyone Has a Book Inside Them” – Have You Started Writing Yours? I decided I was going to write a book in 2000. The idea struck me in 2008. The book was published in 2013. Here is the story… 2000: The Decision Early in my career, I heard the phrase, “Everyone…
Your very first interaction with a potential client should be a general conversation to qualify the opportunity. Is the project a good fit for you? Are you a good fit for the project? If you deem the opportunity as viable, the next step in your sales process should be a…
You’ve already pestered all the people you know and you still don’t have enough work. It is time to dig deep and start prospecting for a clients with people you don’t have a relationship with. A “cold sales lead” is someone who is not be familiar with you or your…
Have you been thinking about starting a freelance career? Maybe even wanting to build a creative agency? You only get one life…so go for it! But before you jump in head first, get the following things in place. Step 01: Get Good at the Services You’ll Offer Go to school…
Busy. Busy. Busy. You are so busy and you are not sure how to get out of it. I was there about a year into freelancing. I was so busy that I barely had time to breathe. My stress was at maximum. My time was at minimum. My big problem…
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