I frequently find myself buying things because of the awesome packaging. I often buy Truvia brand Stevia because the Truvia packaging is so great (in comparison to the “generic” options). I love Apple’s product packaging so much that I can’t bring myself to throw away the boxes (I have a…
I have had some nightmare project disasters. Like the time I waived a $70k invoice just to tell a client, “We are done.” Or that one time I refunded a client $54k to get them out of my life. It is easy to use the excuse, “They are just a…
You made it to the finish line! This epic year, 2020, is nearing an end. It has been a year filled with challenges; loss of jobs, struggling mental health, and for many the unfortunate loss loved ones. No doubt this year will be historic and a critical moment for your…
Niching is a frequent dilemma for so many business owners. How do you choose a niche? How deep should you go? What if your niche doesn’t work? How do I start saying “no” to clients outside my niche? All of these questions seem to regularly hit my inbox. Niching is…
