How to Improve Your Confidence With Clients in 6 Simple Steps Clients are your bread and butter, the lifeblood of any business. If you feel nervous or unsure when you are with your clients, they will struggle to trust you. If they don’t trust you, they won’t buy from you….
You landed the pitch meeting! Excitement fills the air! Now, all you have to do is close the deal, easy peasy. Getting the potential client to say “yes” to working with you requires more than just showing them your fancy portfolio and talking about your Photoshop wizardy. It requires getting…
What Should You Do if the Potential Client Really Won’t Get On a Call? I’m always pushing creatives to skip the emails and get on phone calls or in meetings with potential clients. The more face to face interaction you have with a potential client, the better. Gotta build that…
When it comes to the dilemma of aligning with your cheap clients on a more realistic rate for your freelance design services, the problem is just that: alignment. If you have a cheap client you are struggling to get up to your rates, it’s because they don’t understand the value…
I’ve seen some advice that a creative entrepreneur should ALWAYS require first payment to be made PRIOR to starting a project. While I understand the positive intention behind this advice, I don’t agree that it should be a required policy for your business. Here are few things to consider when…
Is it time to increase your prices? The short answer, for almost every creative entrepreneur in the world, is “yes.” Most creatives are dramatically undercharging for their services based on both market value and the value they create for their clients. Most creatives are charging less than their clients are…
It is easy to get frustrated when a potential client asks for a meeting to discuss a project and in that meeting they start fishing for your solid gold ideas to solve their problem. You, being helpful like you are, offer up strategies for their challenges, free of charge in…
Should you charge clients a licensing fee for your design work? How about royalties? These questions have come up to me a few times, so I thought I’d address them once and for all in this article. To be honest, I didn’t know anything about this when I started freelancing…
Sometimes I feel like my content exists to refute questionable advice you might find elsewhere. This article may be one of those cases. Some design advice floating around recommends that you submit just ONE logo option for your client. (This could also apply to any design deliverable: one brochure design,…
If there is one thing I could teach you to dramatically improve the success of your creative business, it would be ALWAYS present your proposals. I have been a broken record on this topic in tons of different pieces of content. I’m sure you’ve heard it from me before. I’m…
