Understanding the Target Audience is Marketing 101 Who are we trying to reach? What messages will reach them? What visual design will resonate with them? What action do we want them to take? As designers, we’ve all heard these questions and consideration of them should be part of our standard…
Life as a creative entrepreneur can be rewarding, invigorating, life-changing, and downright terrifying! Do you ever wonder: Will I ever land another project? Will my money last? Will this bad project ever end? Why does this client seem to hate me so much? Why am I so afraid to hire…
Last year was a “hit and miss” year for me on content sharing. I had some moments of active sharing on Instagram and I increased my content volume on YouTube a bit. However, other than my newsletter, I wasn’t super consistent in any platforms. I plan to change that in…
Branding your business is an ongoing, never-ending, always-changing endeavor that should keep you asking yourself, “What should I do next?” In preparation for a recent Instagram Live conversation, I asked myself just that. What should I be doing to improve my brand positioning, reach, and retention? The answer to that…
1. Don’t Panic The creative business workload will ebb and flow. Sometimes you’ll be slammed and sometimes the crickets will chirp. Know that for every time you are buried in work there will be a time in the future you will have a lighter load, and vice versa. They tend…
After I sold my agency in 2015, I stayed working for the acquiring agency for a couple years during my buyout timeline. We were doing close to eight figures per year with a wide variety of client engagements; lots of fixed bid, tons of revenue from dedicated resources, retainers, maintenance…
