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Freelance Tips

How to Find a Design Mentor

By Freelance Tips

How to Find a Design Mentor // Michael Janda and Elize Todd discuss how to find a mentor. Elizé explains that there are mentors all around. Follow people on social media, read books, consume content. Your mentor doesn’t need to know that they are your mentor. Michael talks about the…

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Building Leverage with Clients

By Freelance Tips

Michael Janda with Julian Rotondo discuss strategies to help you build leverage with your clients. Julian describes an innovative approach to selling brand strategy by offering to discount the brand strategy from an identity design project. This video is a “must watch” – “food for thought” for any freelance designer…

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Process First, Then Price

By Freelance Tips

Process First, Then Pricing with Michael Janda and Arcui Usoara // If a client intends to lowball you on pricing, take some time to walk them through your process. By helping them understand your process, it sells them on working with you and allows you to charge higher prices. Talk…

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How to Land High Profile Clients

By Freelance Tips

It seems that every designer wants to land bigger and better clients. The dream of working for some of the world’s marquee brands has a lot of allure. In this video, Michael Janda and Lubos Volkov discuss each of their route to working with A-list clients like Disney, Google, Fiat,…

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Be Human in Your Marketing

By Freelance Tips

Michael Janda and Tom Ross (CEO of Design Cuts) discuss the importance of being “human” in your social media marketing. It isn’t about the big number, it is about building genuine connections, one on one, with your audience to have a dramatic impact on engagement.

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Thoughts on Value Pricing

By Freelance Tips

Thoughts on Value Pricing // Value pricing is a great model for the right types of clients. In this video, G’day Frank and Michael Janda discuss alternative ways to value price (based on actual results) and one of the pitfalls of the value based pricing methodology.

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